After organizing our finances last week, I think its time to dig into a more light hearted subject. I absolutely love the creative ways I’ve seen and experienced small businesses dive into the lives of others. Here are three ways to give back with your business. Time to think outside of the box…
Donate Your Time
The first Saturday of every month – volunteer at a local nonprofit. Build a relationship and invest in their mission! Document the experience online through social media and create a hashtag so others can follow along. This not only impacts the lives of others but can potentially attract your followers to join in on the challenge.
On A Mission
I try not to play favorites, but this idea gets personal for me! I’m afraid of just about everything (HA!) and mission trips are on the list. Experiencing something new, with people I don’t know, in a place I’m not comfortable in, oh please, my fear would much prefer a cozy Saturday watching Netflix. So to challenge this (somewhat, irrational) fear, lets set aside 10% of our business income for a mission trip. It can be domestic, overseas or even a local weekend investing in our community – I just find it important to push yourself outside your comfort zone when it comes to serving. Setting the bar a little high makes room for heart changing experience! Journal about your personal growth and invest the new found wisdom back into your business. The more we stretch our hearts for others, the more a priority it will be in our daily lives!
Donate Your Services
Once a year be on the look out for a deserving client that could truly benefit from your discounted services. I say once a year, because its extremely important to provide this perk with the knowledge and understanding of where your business stands financially. Make wise choices! But when we are financially fit we can bless others! Bless someone once a year with a surprise donation of your time. Feature an interview on your blog to capture the heart warming gesture and loving relationship with your client. Your readers will appreciate the transparency in your values and a peek behind the heart of your brand.
What we are able to do as one, can be multiplied if we work together! Create a social media campaign with other wedding vendors. A group of local vendors can partner up and create a gift worth celebrating. Maybe raise funds for a specific cause or give away a free wedding to a lucky nominee. All are ways to build community, burst social media followings and create excitement around giving back!
Donate Your Resources
Just for Them
For all the product based businesses out there, create a product that is specifically for your nonprofit partner. After running the numbers of course, decide if its possible to donate 100% of all sales or just 50%. Remember this is your business, so do the research before you jump into it. What is the cost of the item? How much do I need to cover cost? etc. Important questions to make sure your business remains financially strong. Creating a product just for donations can even encourage marketing participation from you nonprofit partner. Cross promote together through social media, build excitement and reveal your generous heart to your customers!
The Classic Percentage
There is a reason the business plan of giving 10% has been around forever – it works! It creates the change we all crave to experience. As much as our hands-on work can shift the course of a human life – these amazing non profits also need funds to keep their walls up, lights on and impact moving forward! What’s incredible is 10% makes a world of difference for people that make every penny go a long way. The men and women running these organizations are the definition of resourceful. So when you look at your donation check (My last one was $267) and your tempted to think, “This really doesn’t do anyone, any good!” Slam that door immediately! Its a lie. What is $267 to someone that is struggling? Its comparable to a million dollars. Its telling them they are seen, they are cared for and they are loved. Encouragement for the hurting human soul is priceless. So whether you give one dollar or $1,000 every month. Know a million times over, the amount – no matter what it is – fulfills a need.
Giving is not just a duty, but a life value! We don’t do good because we are supposed to, we do good because we want to. But this value doesn’t come naturally. Honestly, I WANT to stay in my comfort zone. I WANT to do what is safe. But if we can muster up the courage to start small, serve small, I believe one day we will be the fearless givers that this world so desperately needs! I’ll be cheering you on friends, each one of your reading, we can challenge each other and do this together. We are not in this along.
Until next time, have a great week! We’ll be back next Tuesday for our final discussion. Want to chat? Reach out to me at Rachael@appetitepaper.com